Services / 02 / Market Mapping
Know the market
before you move.
Market Mapping gives you a defined, evidence-led view of firms, teams and relevant people before you recruit, build a team or enter a new area.
Discuss a mapping briefMarket Mapping
Fixed scope. Defined question. A clear view of the market.
A Market Mapping project starts with the decision you need to make. You receive a structured research output showing what the market looks like and what it means for your next move.
What decision are you making?
Building a team
Understand the people, firms and capacity in the relevant market before you recruit.
Entering a market
See the consultancies, disciplines and people shaping a new geography or service line.
Testing a hiring plan
Test whether a brief is realistic, where the talent sits and how to approach it.
What you receive
A clear research question, geography, disciplines and level of seniority.
Relevant consultancies, teams and people structured around the question.
Key observations, blind spots and practical next steps.
The research scope, permitted sources, output and fee are agreed before work begins.